{"product_id":"postlistar-med-mailchimp","title":"Póstlistar með Mailchimp","description":"\u003ch1\u003ePóstlistar með Mailchimp\u003c\/h1\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHámarkaðu árangur tölvupósta til viðskiptavina. \u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePóstlistar eru meðal öflugustu markaðstóla fyrirtækja en ekki alltaf nýttir til fulls. Á þessu námskeiði verður farið yfir bestu leiðirnar í vali á kerfum, hönnun á tölvupóstum, sendingum, eftirfylgni og greiningum á árangri.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ePóstlistar geta haft áhrif á rekstur og með réttum leiðum er hægt að auka sölu með því að tilkynna nýjar vörur eða þjónustu, styrkja ásýnd með fallegum póstum sem nýta vörumerkið vel og fyrirbyggja óþarfa símtöl inn til fyrirtækisins.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eÁ námskeiðinu er fjallað um:\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTölvupóstinn sem miðil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVal á tölvupóstkerfum til markaðssetningar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eViðtakendur (audience)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Groups”, “tags” og “segments”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSöfnun á póstlista\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTextaskrif\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHönnun\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSérsniðið efni og GIF\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAð setja upp “Campaign” í Mailchimp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA\/B prófun\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eForskoðun, villuprófun og tímasetningar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSjáfvirkni\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBetra opnunarhlutfall\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHvernig á að setja upp plan fyrir herferð\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEftirfylgni og greining\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eÖnnur Mailchimp tól\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFyrir hverja?\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFyrirtæki af öllum stærðum og gerðum sem selja vörur eða þjónustu á netinu \/ stunda vefverslun.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNámskeiðið hentar sérstaklega vel fyrir markaðsstjóra, viðskiptastjóra, vörumerkjastjóra, og aðra stjórnendur og ásamt starfsmönnum sem koma að umsjón markaðsmála og tölvupóstsendinga fyrirtækja.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eKennari:\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBjarni Ben, viðskiptastjóri hjá Pipar\\TBWA. Hann starfaði hjá Sky í Bretlandi í rúmlega 3 ár við markaðssetningu á stafrænum miðlum með áherslu á tölvupósta en hefur einnig starfað sem þróunarstjóri samfélagsmiðla hjá Pipar\\TBWA og fjallað um tækni undanfarin 6 ár í Tæknivarpinu. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\n\u003ca data-mce-fragment=\"1\"\u003ehttps:\/\/www.linkedin.com\/in\/bjarniben\/\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eNámskeiðið er væntanlegt föstudaginn 8. janúar\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"Akademías","offers":[{"title":"1286777","offer_id":46992276422902,"sku":"MC-Mailchimp","price":24000.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/5135\/2743\/products\/mynd_masterclass_6ea5a48c-5e48-49d0-be56-2be04b733dae.png?v=1611237106","url":"https:\/\/akademias.myshopify.com\/products\/postlistar-med-mailchimp","provider":"Akademías","version":"1.0","type":"link"}